As a union of suppliers and printers who want to invest in the future of the industry, the Smart Directions initiative has a remit that is very close to LumeJet's heart. Much like Smart Directions, the key element of LumeJet's approach to the print market is to give commercial printers new ideas that will help them maintain or develop a competitive edge. They are able to achieve this by offering ultra high quality output and the ability to "print anything", completely free of the design constraints of the past, thus giving their clients a competitive edge too.
Marketeers want to differentiate themselves, commercial printers need to support that aim and provide added value with advice on how to do this as well as providing the opportunity to see the latest offerings in the marketplace.
New technologies like the LumeJet S200 are improving the potential for printers to be pro-active, cost-effective and creative, but to take advantage of that, those print service providers must embed that technology in an infrastructure that supports efficient design and workflow, and a quality of finished product that reflects the fact that print now shares the stage with digital marketing.
LumeJet and our partners will be demonstrating these effective, new margin generating workflows at the Smart Directions summit, and look forward to discussing your challenges with you and how we can help you in meeting them.