As market trends have changed and Internet and online capabilities have become integral parts of everyone's working lives, it is now ever more important for manufacturers and suppliers to adopt new technologies that fit into their product portfolios. Investment for the future needs to factor in innovation while still acknowledging existing end-to-end workflows and print devices that are used across the graphic arts, label converting and packaging industries by print houses of all sizes.
The desire for communication across all levels of production has never been greater, from concept and creativity, through design, to pre-press, printing and finishing. Increasingly, brand owners and agencies are blending their ideas with commercial print houses and converters to achieve innovative and practical results, seeking more active involvement than ever before.
As a key member of the Smart Directions initiative, EFI is positioned perfectly with its product families that are designed to give its customers the best of all worlds. The benefits include emphasis on integration from marketing activities and cross media, through job progressing to the final printed product and full accountability.
EFI has always specialised in bringing greater smart awareness to print businesses with the right products at the right time. Thanks to Smart Directions, this can now be achieved successfully by merging the skills and minds of the companies and individuals that can drive the future of the industry.