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The winning design by Linea Matei
The winner of the Mactac Europe "Bright Young Things Take Hackney" graphic design competition was revealed at Hackney Walk, East London, on 6 September, with the unveiling of the colourful design by the winning artist, Linea Matei.
Launched in December 2017, Bright Young Things Take Hackney was open to 2016/2017 graduate artists and designers and to students studying art and design in Europe, including Turkey, Cyprus, Russia, Ukraine and Israel. Entrants were asked to create a high-impact, large-scale display for exterior retail walls.
Linea Matei, who was selected as the winner by a panel of expert judges, was there with her family, to see the big reveal of her design on a large outdoor wall located at Bohemia Place in Hackney, London. Sharing a few words with the audience of fashion and retail influencers, Linea explained that her artwork was inspired by the diversity and multiculturalism of the Hackney community, which she had expressed in a large-scale mural with bright colours.
Angus McGuffin, creative director for Avery Dennison and Mactac Europe said, 'The mural, printed and applied using Mactac WW (Wall Wrap) 100 Pro, has transformed the black brick surface of the railway arch into a colourful, and impactful piece of art.'
Jack Basrawy, chairman of Hackney Walk added, 'I believe this installation will be an iconic part of Bohemia Place setting the tone for the creative and inclusive environment that we are building here.'
Alongside the installation of Linea Matei's mural was the opening of a pop-up store for new brand West Carolina, created by fashion designer Ana Carolina, herself a finalist of the Bright Young Things competition. The pop up store, decorated with Mactac wall and window graphics, is located at 103 Morning Lane, Hackney, and open until the 14 September.