Management changes at Whitmar Publications
14 Dec 2017
The design featured large red poppies on a grey background and contained the words of John McCrae's "In Flanders Fields" poem.
To help raise the profile of this year's Poppy Appeal, Mission Motorsport wrapped two Jaguar F-TYPES in a red poppy scheme printed on Roland DG TrueVIS SG-540 printer/cutters.
Run by veterans, serving officers and motorsport professionals, Mission Motorsport provides respite, rehabilitation, vocational support and training to those affected by military operations within the framework of motorsport.
The organisation's livery department supports the charity by wrapping and maintaining the appearance of all fleet vehicles and race cars, providing training and job opportunities to wounded, injured and sick servicemen and women. It also undertakes commercial wrapping and livery projects to employ staff in-house.
The charity has a strong relationship with Jaguar Land Rover and was given the opportunity to design and wrap two Jaguar F-TYPEs for this year's Poppy Appeal.
Designed and installed by Mission Motorsport's livery team at its facility in Wantage, Oxfordshire, the car wraps were printed by a Roland DG TrueVIS SG-540 on 3M 780Mc polar reflective vinyl wrap material.
One car toured the UK en route to Mission Motorsport's Race of Remembrance at Anglesey, where it functioned as the safety car, and the other has been affixed 50ft in the air to the outer wall of the Jaguar Castle Bromwich site - renowned for its use during WWII to build Spitfires and Lancaster Bombers in support of the war effort. (Watch the video here.)
'Our Livery team did an amazing job with this commission,' said James Cameron, CEO of Mission Motorsport. 'They have all been profoundly affected by their military service and that depth of feeling is echoed in their work.
'They led on every aspect of the project, from concept to delivery,' he continued. 'The stunning Poppy design changes in the light, thanks to the pioneering use of polar reflective material printed on the Roland DG printer. It is a world class piece of livery design, but it is not just an exercise in press relations; Race of Remembrance has currency, it brings the words of the poem up to date - celebrating the 26 wounded, injured and sick who have entered second careers with Jaguar Land Rover through Mission Motorsport's placement scheme.'