Arjowiggins turns rainmaker

14 Nov 2017
Topics: paper, environment, Arjowiggins

Cocoon is Arjowiggins Graphic's range of FSC Recycled certified papers engineered from high-quality office waste paper

 

Cocoon from Arjowiggins Graphic will be an official partner to the HighDr'O eco-friendly cloud seeding project which uses bacterial substances dispersed into the air to alter the microphysical processes within clouds to generate rain.

Using a rocket, able to transport the cloud seeding bacterial substance up to 2000m high, the project hopes to combine biotechnologies with aeronautic skills to induce rain in dry areas. HighDr'O is the first cloud-seeding technology to use 100% non-harmful bacteria, avoiding any damage to the surrounding environment and ecosystems. Whilst still in the testing phase, several rockets have already been launched successfully. However, the bacteria is still under development with extensive laboratory testing needed.

As an official partner, Cocoon will offer the financial support needed to continue testing and development, whilst launching a campaign to help generate awareness and visibility of the project in hopes of achieving more much-needed sponsorship.

In partnership with Antalis, the worldwide promotional campaign launched on 15 November to over 30 countries including UK, France, Spain, Russia, South Africa and the Middle East. The campaign will be supported through a social medial campaign, as well as direct mailers and eshots sent out to graphic designers, corporates and printers.

'With a clear alignment of values, we're delighted to be an official partner of HighDr'O and to have the opportunity to be a part of their incredible journey,' said Angela De Vorchik, operational marketing manager, Arjowiggins Graphic UK. 'The potential of HighDr'O is inspiring and we look forward to seeing the progress made throughout our partnership and beyond.' 

'We are delighted to have the support of Cocoon in funding and raising awareness of this innovative and ground-breaking project,' responded Valentine Baron, communication manager, HighDr'O. 'Additional testing is essential to see this project through and we're looking forward to working with Arjowiggins Graphic to bring this exciting project to the next stage of development.' 

The HighDr'O project is run by engineering students from IPSA and biotechnology students from Sup Bio'Tech in France and is in partnership with Centre National d'Etudes Spatiales (CNES), the French government's agency responsible for shaping and implementing France's space policy. 

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