Awards logo

Thu 15 November 2018

Marriott London, Grosvenor Square, W1K 6JP

Closing date

31 Aug 2018


Table of 10

Individual tickets

General enquiries

Chloe Ward
+44 (0)1892 779 599

Categories & criteria

Judges and judging criteria:

Judging will be by panel headed by a chairman. Judges are independent industry professionals picked for their relevant sector expertise and knowledge.

Production quality is fundamental and the printer's skills in pre press, printing and finishing are key criteria. However, as the market becomes more complicated, there is more to many jobs than production prowess. With that in mind we ask for a brief written submission that puts the physical samples into a broader context using the criteria: listed on the entry form.


Adding value

Printed products that clearly show the benefit of digital print to enhance profitability and/or effectiveness. Please provide evidence of how the unique capabilities of digital production have increased the effectiveness of the job, highlighting the benefits to your customer and their clients. These can include financial performance and other benefits such as raised awareness, better response or elements that you can clearly demonstrate have added value.


Any digitally printed book is eligible. Monochrome or colour, on demand, short run and personalised. The judges will be looking at the production quality including repro, print and binding. Additionally they will be considering any special challenges presented by the use of digital techniques and any advantages for the producer or the customer by using digital.

Creative use of substrates

Examples of jobs where the physical attributes of the material used are fundamental to the successful execution of the project. This includes printing onto challenging substrates in addition to the sympathetic use of design, print and finishing to highlight the tangible and tactile qualities of the materials used.


Creative use of digital imagery

Imagery can be the difference between a product being left on a shelf or sold. Whether it's commercial, packaging or direct to object, digital printing can be integral to a product's shelf appeal. However, sometimes an image alone is not enough and more is needed to enhance the effect of it. Entries to this category will be judged on their visualisation, and overall impact but need to have undergone an innovative process that is either software or hardware. We will require a clear description of the technology used in conjunction with the approaches taken to produce the end result.


We are looking for jobs where minimising environmental impact is at the heart of the project. This may include short and on-demand production to eliminate waste, customised content to improve relevance while reducing page count, and distributed production to eliminate transportation. The choice of materials used to minimise initial impact and ensure recyclability at end of life will also be considered.


Finished printed products that use post-press process to add value and differentiation. Judges will be looking for evidence that the finishing processes provided clear benefits. These may be through the format, feel and appearance of the job, or the use of innovative processes that reduce time, cost and material usage.

Graphic design

A job that has been designed with consideration of the attributes of the digital printing process(es) used. These include design to make the most of the colour channels and special effects available on the press and of any digital finishing or embellishing tools used. The application of variable data for creative graphic effects will also be considered. If relevant for site-specific jobs, it will also consider the design within its surroundings.


Any digitally printed job, regardless of process or format, that you believe offers something beyond the current state of the art. Whether it is the printing or finishing processes employed, the substrates used, format, use of data or the business model. The judges will be looking at innovations in production, service and delivery. A clear description of the challenges faced and the innovative approacheds taken to meet them, along with evidence of the benefit delivered, will help show innovation.


Labels that use digital printing to deliver additional benefit to the customer. That may include making high-quality products available for micro and small businesses in addition to providing agile supply chains and reduced inventory and waste.

Marketing collateral

Marketing materials produced digitally, including personalised campaigns. The judges looked at the print and finishing quality, the materials used and the choice of format to provide impact and effectiveness. Details of how digital production improved the offering along with supporting data will be considered.

Multi-channel communication

Stand out examples of multi-channel campaigns that include a printed component. Please provide details of the channels used (e.g. email, SMS, web), and how print was integrated. As far as possible provide the objectives for the campaign and for each channel, and evidence that objectives were met.

Photobooks, year books and hard cover reports

Excellent treatment of the contents of these products through the highest quality printing and binding and the sympathetic use of materials will be the key considerations. These are objects that should look and feel fantastic, using the production process to enhance the messages and imagery.

SME business initiative

There is more to printing than just producing great work. The new SME business initiative category rewards any activity that has driven your business forward. It is about steps taken to improve your business. Examples include a training programme to improve staff skills, a sales and marketing campaign, diversification into a new market, developing new products, efficiency improvements, adoption of standards or other certification and environmental initiatives. The entry is a written submission outlining the challenges faced, how you identified and defined that, and then the steps taken to address it and the results. Results include financial improvements such as increased turnover and/or profitability, new business wins, additional customers and improved market visibility. This award is open to all firms with a turnover up to £5m who operate digital printing equipment.

Transactional and direct mail

Examples of marketing, transactional and customer communication mailings that deliver clear benefits. The judges will consider the aims of the client and how those have been met. Consideration will be given to format, the design of the campaign, use of materials and return on investment, response rates and effectiveness.

Variable data

Clever use of data to customise or personalise print to improve relevance and response. Please describe the aims of the project, how they were met and how the use of variable data contributed to that. Include details about the data that was available for the campaign, the aspects that were personalised/customised, number of variants and the impact. Details of any specific challenges in data, design, production and distribution should be documented along with how those challenges were overcome.

Wide format and super wide format

High quality print items produced using wide format or super wide format for a range of applications such as POS, graphics, posters, labelling, packaging, building wraps, vehicle livery and industrial decoration. Photography may be submitted to replace physical examples of work where this is not feasible e.g. building wrap.