Awards logo

Thu 15 November 2018

Marriott London, Grosvenor Square, W1K 6JP

Closing date

7 Sep 2018

Prices

Table of 10
£2150+VAT

Individual tickets
£220+VAT

General enquiries

Chloe Ward
+44 (0)1892 779 599
chloe.w@whitmar.co.uk

Categories & criteria

Judges and judging criteria:

Judging will be by panel headed by a chairman. Judges are independent industry professionals picked for their relevant sector expertise and knowledge.

Production quality is fundamental and the printer's skills in pre press, printing and finishing are key criteria. However, as the market becomes more complicated, there is more to many jobs than production prowess. With that in mind we ask for a brief written submission that puts the physical samples into a broader context using the criteria: listed on the entry form.

Categories:

Adding value

Printed products that clearly show the benefit of digital print to enhance profitability and/or effectiveness. Please provide evidence of how the unique capabilities of digital production have increased the effectiveness of the job, highlighting the benefits to your customer and their clients. These can include financial performance and other benefits such as raised awareness, better response or elements that you can clearly demonstrate have added value.

Books

Any digitally printed book is eligible. Monochrome or colour, on demand, short run and personalised. The judges will be looking at the production quality including repro, print and binding. Additionally they will be considering any special challenges presented by the use of digital techniques and any advantages for the producer or the customer by using digital.

Creative use of substrates

Examples of jobs where the physical attributes of the material used are fundamental to the successful execution of the project. This includes printing onto challenging substrates in addition to the sympathetic use of design, print and finishing to highlight the tangible and tactile qualities of the materials used.

Designed for digital print

This award will be given to the job that best exemplifies the capabilities and strengths of digital print and finishing. This may include extended gamut printing, using additional colours, fluorescent or clear inks or toners, variable data capability (at least three samples will be required  to demonstrate this), printing on unusual substrates, 'digital embellishment' (each item potentially different) or other special effects.

Environmental/sustainability company of the year

We are looking for print companies that can demonstrate an ongoing commitment to sustainability through their policies and working practices. This may range from choic of substrates, inks and print technologies to waste management, recycling and carbon offsetting initiatives plus employee engagement and recongnition programmes. The 500-word 'job' description here should outline these and supporting documents such as policies, environmental certifications or awards may be submitted, along with a sample of any job that you feel particularly demonstrates these values.

Finishing

Finished printed products that use post-press process to add value and differentiation. Judges will be looking for evidence that the finishing processes provided clear benefits. These may be through the format, feel and appearance of the job, or the use of innovative processes that reduce time, cost and material usage.

Innovation

Any digitally printed job, regardless of process or format, that you believe offers something beyond the current state of the art. Whether it is the printing or finishing processes employed, the substrates used, format, use of data or the business model. The judges will be looking at innovations in production, service and delivery. A clear description of the challenges faced and the innovative approacheds taken to meet them, along with evidence of the benefit delivered, will help show innovation.

Labels

Labels that use digital printing to deliver additional benefit to the customer. That may include making high-quality products available for micro and small businesses in addition to providing agile supply chains and reduced inventory and waste.

Marketing collateral

Marketing materials produced digitally, including personalised campaigns. The judges looked at the print and finishing quality, the materials used and the choice of format to provide impact and effectiveness. Details of how digital production improved the offering along with supporting data will be considered.

Multi-channel communication

Stand out examples of multi-channel campaigns that include a printed component. Please provide details of the channels used (e.g. email, SMS, web), and how print was integrated. As far as possible provide the objectives for the campaign and for each channel, and evidence that objectives were met.

SME business initiative

There is more to printing than just producing great work. The new SME business initiative category rewards any activity that has driven your business forward. It is about steps taken to improve your business. Examples include a training programme to improve staff skills, a sales and marketing campaign, diversification into a new market, developing new products, efficiency improvements, adoption of standards or other certification and environmental initiatives. The entry is a written submission outlining the challenges faced, how you identified and defined that, and then the steps taken to address it and the results. Results include financial improvements such as increased turnover and/or profitability, new business wins, additional customers and improved market visibility. This award is open to all firms with a turnover up to £6.5m who operate digital printing equipment.

NEW FOR 2018 - Soft signage and textiles

Soft signage has long been a staple in wide-format production but new applications of textiles are proliferating fast, from high quality backlit display to wallcoverings, garments and interior décor. This award is for an outstanding example of innovation in the way that digital textile printing can create new opportunities or solve existing challenges. As this sector is so varied, sample work is only required for smaller projects; good quality photographs or video of larger installations should be supplied, along with details of their location if publicly accessible.

Transactional and direct mail

Examples of marketing, transactional and customer communication mailings that deliver clear benefits. The judges will consider the aims of the client and how those have been met. Consideration will be given to format, the design of the campaign, use of materials and return on investment, response rates and effectiveness.

Variable data

Clever use of data to customise or personalise print to improve relevance and response. Please describe the aims of the project, how they were met and how the use of variable data contributed to that. Include details about the data that was available for the campaign, the aspects that were personalised/customised, number of variants and the impact. Details of any specific challenges in data, design, production and distribution should be documented along with how those challenges were overcome.

NEW FOR 2018 - Web-to-print

The aim of this new award category is to recognise web portals and e-commerce sites that have delivered value to printers and their customers. Whether the site is a private business-to-business portal or consumer-facing, you'll need to be able to demonstrate that it has increased sales, reduced costs or improved customer acquisition and/or retention. Entries must include both a description from the printer of the aims and achievements of the project and a supporting testimonial from one or more customers/users of the site who agree to be contacted independently for verification. Please include the URL for publicly-accessible sites; screengrabs or other supporting documentation for private portals may be submitted. 

Wide format and super wide-format

High quality print items produced using wide-format or super wide-format for a range of applications such as POS, graphics, posters, labelling, packaging, building wraps, vehicle livery and industrial decoration. Photography may be submitted to replace physical examples of work where this is not feasible e.g. building wrap.