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Mario Fanton will be leading sales and set up service and support teams in Asia
As the company expands its existing portfolio into Asia, Domino has appointed Mario Fanton as digital printing solutions director for the region.
The company's expansion of its Hong Kong-based team is part of a long-term plan to increase sales of its inkjet printers in this region, where it already has an install base of around 250-300 monochrome printers.
Having direct responsibility for an evolving team of 10 (comprised of both sales staff and engineers), Mr Fanton is responsible for promoting the current range of inkjet printers and for introducing new piezo DOD products, as well as managing existing distributors and developing new sales channels. He has worked for Domino for 12 years, previously as digital printing product manager and sector manager.
Speaking about the growth opportunities that the region offers, Mr Fanton said, 'There is increased speed in adopting new technologies by brand owners enabling them to deliver much more valuable content to customers. Changes in consumer purchasing behaviour and the population density in Asia further drive the volumes of self-adhesive labels, such that overall label demand in square metres per capita is expected to grow from three to eight.'
He continued, 'Alongside working with our distributors, growing the leadership, sales and support teams will be vital in meeting the demand for the N-Series and K-Series printers from our local customers. The need for fast, high-quality inkjet label printing machines capable of keeping up with increased production is rising.'