Thu 1 November 2018

IET London: Savoy Place London WC2R 0BL

Prices

30% off limited offer
only 20 places available at this rate


1 delegate £294+VAT - SAVE £126

2 delegates £472+VAT - Save £202

 

 






General enquiries

Chloe Ward
+44 (0)1892 779599
chloe.w@whitmar.co.uk


Digital Print for Brand Success 2018

Driving packaging development through digital print


Timings 

09:10  Registration and refreshments 

09:30  Start

13:15  Lunch

16:30  Conference closes


Programme

09.30  Introduction and welcome from the chair

Neel Madsen, editor, Digital Labels & Packaging magazine


09.40  SESSION 1 KEYNOTE: From retail to me-tail: the future of brand innovation

Matthew Brown, retail futurist, Echochamber

In a highly visual and inspiring presentation, Matthew will take attendees on a global shopping journey and show how retail across all sectors is rising to the challenge of online, with a new and more personal focus on the customer. In order to survive in this omni-channel world, successful retail brands are building unique experiences that blend the physical and digital, and turning stores from mere places to buy, into social spaces with hospitality and community at their heart. The future of retail may be scary, but it is also a very exciting time, where innovation can be found all around the world.


10.35  SESSION 2: The growth and diversity of digital print use for FMCG

Greg Bentley, global packaging decoration director, global innovation and technology development, Anheuser-Busch InBev 

Greg is a well-known trailblazer in packaging. He was the first to deploy the full power of digital print for a major brand back in 2013 with the legendary Share a Coke campaign, followed by the Bow label, the Fanta spiral bottle and more. Having now taken on a new global role at drinks and brewing giant Anheuser-Busch InBev, he will discuss these big campaigns and also look at how to use digital to full effect, how to do it in the right way and where the real opportunities may be found.  


11.10 Tea and coffee - networking break


11.40  SESSION 3: What's next for the digital label printer?

Trevor Smith, managing director, Amberley Adhesive Labels

Sharing his digital journey, Trevor will look at the opportunities and challenges facing digital label printers, both in terms of the market place and technology. He will demonstrate how to use digital to improve business performance, raise awareness with customers, add value through embellishments and branch out into new applications.


12.10  SESSION 4: Empowering brands with digital print - new Actimel case study

Kata Cserveny, senior strategist, Bulletproof 

How can digital print become a tool in the brand arsenal? How can it create a stronger connection with the audience? How can we use it to deliver meaning, instead of being just the method? In this fun and highly visual presentation, Kata will show how the agency collaborated with HP to harness the power of digital print for Actimel France, creating a campaign with a brand story that was engaging and exciting for younger consumers, while remaining unmistakably Actimel.


12.35  SESSION 5: The future of digital print for labels and packaging

An open discussion of the issues raised during the morning's presentations.

Greg Bentley, global packaging decoration director, Anheuser-Busch InBev

Trevor Smith, managing director, Amberley Adhesive Labels

Kata Cserveny, senior strategist, Bulletproof 


13.10  LUNCH including The Printer Innovation Zone

A showcase of digital print jobs from the Industry Group members


14.10  SESSION 6: Connected packaging: the future is now

Rob Hollands, managing director, Anthem Worldwide

Brands should consider how they can change a passive touch point with huge reach such as product packaging, into a fully immersive experience that can even be tailored to the individual consumer. Rob will expand on the opportunity that is connected packaging, showcasing the agency's KitKat 'Live Your Break' and 'Takeover Fanta' campaigns.


14.40  SESSION 7: Adding value with new finishing technology

Andy Stevens, head of client services, VR Print

Andy discusses how the addition of digital foiling capabilities has opened up new and exciting conversations and opportunities, with both existing and new clients.


15.00  SESSION 8: Sustainability in packaging: plastic packaging and digital print

Chair: Paul Foulkes-Arellano, client programme, Precipice Design

Panellists: Matt Baldock, managing director, Vowpack

Sarah Greenwood, packaging and plastics specialist, Sarah Greenwood Packaging

A panel of experts discusses the latest developments and the impact of the current debate on printers, looking at how digital print technology can help improve the environmental credentials of packaging.


15.40  SESSION 9: Closing the loop on the customer journey 

Kevin Torres, business development manager, Trustpilot

Consumers want brands to be completely open and authentic, which means understanding negative feedback and reacting to it positively to improve products or services. Through its partnership with Infigo, Kevin will talk through how this approach is making a big impact on personalised web-to-print businesses, creating an ongoing and open discussion with their customers and giving them a competitive edge in the market.


16.00 SESSION 10: Embracing digital in folding cartons - the Imperial Teas story

Cyril Guillemart, digital sales manager, The Alexir Partnership, and  Ben Poole, director, Imperial Teas of Lincoln

Cyril and Ben will share how they used Alexir's digital print capabilities to enable Imperial Teas bring a vast range of artisan teas to market. Cyril will also talk about how the company has developed a web-to-carton platform and why it has joined a digital packaging partnership with other printers.


16.30  Closing remarks