Thu 1 November 2018

IET London: Savoy Place London WC2R 0BL

Prices

August Exclusive - 20% off full price

One delegate: £336+VAT

Two delegates: £540+VAT







General enquiries

Chloe Ward
+44 (0)1892 779599
chloe.w@whitmar.co.uk


Digital Print for Brand Success 2018

Driving packaging development through digital print

 


PROGRAMME


KEYNOTE: From retail to me-tail: the future of brand innovation

Matthew Brown, retail futurist, Echochamber

In a highly visual and inspiring presentation, Matthew will take attendees on a global shopping journey and show how retail across all sectors is rising to the challenge of online, with a new and more personal focus on the customer. In order to survive in this omni-channel world, successful retail brands are building unique experiences that blend the physical and digital, and turning stores from mere places to buy, into social spaces with hospitality and community at their heart. The future of retail may be scary, but it is also a very exciting time, where innovation can be found all around the world.


The growth and diversity of digital print use for FMCG

Greg Bentley, global packaging decoration director, global innovation and technology development, Anheuser-Busch InBev 


What's next for the digital label printer?

Trevor Smith, managing director, Amberley Adhesive Labels

Sharing his digital journey, Trevor will look at the opportunities and challenges facing digital label printers, both in terms of the market place and technology. He will discuss how digital can be used to improve business performance, raise awareness with customers and add value through embellishments, and the opportunities to branch out into new applications.


Embracing digital in folding cartons - with exclusive case study

Cyril Guillemart, digital sales manager, The Alexir Partnership, and  Ben Poole, director, Imperial Teas of Lincoln

Cyril and Ben will share how they used Alexir's digital print capabilities to enable Imperial Teas bring a vast range of artisan teas to market. Cyril will also talk about how the company has developed a web-to-carton platform and why it has joined a digital packaging partnership with other printers.


Sustainability in packaging: plastic packaging and digital print 

Chair: Paul Foulkes-Arellano, client programme, Precipice Design 

Panellists: Matt Baldock, managing director, Vowpack 

Sarah Greenwood, packaging and plastics specialist, Sarah Greenwood Packaging

More to be announced ...

A panel of experts discusses the latest developments and the impact of the current debate on printers, looking at how digital print technology can help improve the environmental credentials of packaging.


Connected packaging: the future is now 

Rob Hollands, managing director, Anthem Worldwide

Brands should consider how they can change a passive touch point with huge reach such as product packaging, into a fully immersive experience that can even be tailored to the individual consumer. Rob will expand on the opportunity that is connected packaging showcasing the agency's KitKat 'Live Your Break' and 'Takeover Fanta' campaigns.


Exclusive global brand case study

Kata Cserveny, senior strategist, Bulletproof 


Also …

The Printer Innovation Zone: a showcase of digital print jobs from the Industry Group members

Drinks reception and networking: An opportunity for delegates to digest and discuss the day's takeaways.